Friday, May 26, 2017

List of SEO Off-Page Activities

SEO(Search Engine Optimization) is an important aspect of any online business, today is the era of digitization, offline businesses are fostering this became online. Education ratio of world is rising up yearly, so as digitization and digital knowledge. Even search engines giant like google is in support and promoting mobile first user experience as mobile is the very way to connect with potential prospects.

Ultimately SEO is the key to get you leads from Search Engines and this is done by doing some activities, known as SEO Off-Page activities.

Whether you are an SEO person or a client, you'll learn how much these activities are important for your online presence.

Let's move to the list, below I've listed most of  the activities that SEO persons do, I must be missing some, if I've missed any activity please do share in comments or reach me.

Off-Page SEO Activities -

  • Search Engine Submission
  • Directory Submission
  • Social Bookmarking
  • Blogging
  • Web 2.0
  • Article Submission
  • Press Release Submission
  • Guest Post
  • Document Sharing
  • Image Sharing
  • Video Sharing
  • Infographic Sharing
  • Forum Posting
  • Question/Answers
  • RSS/Feed Submission
  • Local Listing
  • Business Listing
  • Local Citations

I hope this might help you to choose off-page activities. Soon, I'm going to create post for each activities answering below questions -

  • Why To Do?
  • When To Do?
  • How To Do?
  • Why Not To Do?
  • Past and Future?
  • List of Sites....May be I'll provide some and for rest you'll have a new post.

Rest You All Know Content Is King And Links Are Queens ;)

Wednesday, November 9, 2016

What is SEO?

SEO(Search Engine Optimization)

Search Engine Optimization(SEO) is the process of revamping your online presence (website, web apps, mobile website) such that search engines (Google, Bing, Yahoo, Yandex, Baidu) would get to know (crawl and index) the relevant information to serve them against the user searches (Keywords).

What is SEO?

To learn more visit-

Whenever some user is searching for the information that you provides your page would be shown in search engines results pages.

If your website is optimized as per the guidelines of search engines and with quality information your web property will got an authority to be shown in search results.

There are three types of SEO as per ethics:
  1. White Hat SEO
    • It is the type of SEO that involves good SEO practices as depicted by different search engine especially Google.
    • Recommended by Google.
  2. Black Hat SEO
    • It is the type of SEO that involves bad practices like hacking, redirection and other search engine manipulation techniques.
    • Such SEO practitioner doesn't care about the authority of your brand.
    • Make sure your SEO guy is not doing this with your website.
  3. Grey Hat SEO
    • It is the type of SEO practice that involves both White Hat and Black Hat SEO.
    • Beware of this type of practice also.
It is recommended to go with White Hat SEO, other type can bring your website on top though the results could not be genuine and stable.

A White Hat SEO takes at least three months to show results, then slowly slowly as they build your authority and hence as a result your website starts ranking.

Why do you need SEO?

  • for review of your site content and its structure.
  • for technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.
  • for content development guidelines to enhance the visibility.
  • for the management of online business development campaigns.
  • for keyword research.
  • for training your SEO team.
  • for branding, online reputation management(ORM)
  • for search engine and social media marketing

Read here, what Google says about the SEO and Hiring.